How to Grow Your Brand

Supercharge your growth without losing your brand identity

 

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An online course designed for startup founders and entrepreneurs.
WHAT WE KNOW

The startup founder and entrepreneur

Every startup founder or entrepreneur has a vision for their brand and the ambition to bring that vision to the marketplace. While you may be just as clear on that vision today as you were on day one, as you work to scale your business into something larger, customers, employees, partners and even vendors are just not ‘getting it.’ There’s a gap.

WHAT YOU KNOW

The experience of scaling your brand

You know there’s a need to close this gap in order to bring your brand vision to life and create a legacy of impact. But you worry that the more you scale and grow, the less your brand identity feels consistent to the dream you started in the first place. 

 

You struggle to solidify a foundational brand identity, and wake up to customers upset that the experience with your product or service is not what they expected, if you wake up to customers at all. 

 

You see your competitors’ success and wonder if you have to sell out on your brand vision or mission for the sake of growth.

ENROLL NOW

Scaling shouldn't come at the cost of brand identity

For the startup founder or entrepreneur who knows its time to scale your business to the next level, how can you scale efficiently without losing brand consistency and straying away from your core brand vision and mission?

How do you craft a compelling and consistent brand identity that calls in your ideal customer and turns your customers into lifetime fans?

You know that in order to scale your business, your revenue and most importantly your impact, you need a game plan.

THE SOLUTION

You need a brand playbook

Your game plan for expanding your business by making your brand more strategic and operational. 

Stand out from the competition and engineer your brand growth with a deliberate game plan that helps you win in business.

The truth is your brand strategy cannot be an afterthought, your brand drives growth.

The brands that win don’t cannibalize their brand identity for the sake of growth, winning brands leverage their brand to fuel their business growth. McDonald’s, AirBnB, Nike, Apple and more, all transformed their approach to growth with a unique focus on developing a strong brand.

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INTRODUCING

A course built on brand-first growth

Your brand playbook is the scalable approach to driving growth and ensuring your brand vision and operational execution remain consistent across every aspect of your business.

In this course, Jordan Johnson leverages over a decade of experience leading and developing brand strategy and operational excellence to drive business growth for some of the world’s largest companies, as well as exciting startups and small businesses.

This step by step framework helps companies build repeatable, scalable systems that protect the brand experience. These are the same strategies our founder, Jordan Johnson, used to lead and develop brand strategy and operational excellence to drive business growth for the world’s largest companies.

And now it's your turn. You've got next!

MEET YOUR COACH

I'm Jordan Johnson

A seasoned brand and operations leader with extensive experience working with both global brands, startups and SMBs. I've led brand strategy and activation, operations, and creative execution for companies like AT&T, Frito-Lay, State Farm, and NCR, driving measurable brand growth and operational efficiency. My expertise is in connecting brand strategy with operational execution, allowing brands of all sizes to scale effectively while maintaining brand integrity. 

WE'VE GOT NEXT!

INSIDE THE COURSE

What's inside How to Grow Your Brand


An online course designed for startup founders and entrepreneurs struggling to maintain consistent brand identity while scaling. It provides the brand strategy and operational frameworks needed for sustainable, cohesive growth.

  1. The Vision and Mission Equation | Making the big picture operational, helping you identify the daily tasks you must do as a company to bring your vision into reality.
  2. Positioning Framework | Your stand out approach to call in your customers and align your products to their values and needs.
  3. Strategic Messaging Framework | Discover your brand rally cry and establish your unique messaging framework so your identity remains consistent as you scale and grow.
  4. Discover the 2 Key components you need to make your brand operational | These 2 components bridge the gap between your brand identity and your delivery, ensuring your customers have a consistent brand experience every time. When you prioritize consistent brand experience, you increase your customer retention.
  5. The business operations cycle | A simple process to approaching complex business operations
  6. Decision-making framework | Every decision is an opportunity to weaken your brand or reinforce it, this framework ensures you make decisions that keep your brand aligned every step of the way.
  7. Customer Resolution Filter | A seamless process to help you solve customer problems consistent with your brand vision and standards.
  8. Five Steps to Strategic Brand Governance | A full court press to defending and maintaining your brand as an asset.

 

THE EXPERIENCE

How you'll experience the course


This masterclass-style course is designed for you to follow at your own pace, right from your own device. The course consists of instant-access to five video modules, each packed with expert insights on growing your brand. 

  1. You'll start by downloading your brand playbook, which you'll complete as you progress.
  2. Watch each module in full.
  3. Then apply what you’ve learned by filling out the corresponding section in your brand playbook.

By the end of all five modules, you'll have a fully developed brand playbook—a strategic and operational roadmap to scale your business with confidence.

IMPACT YOUR BRAND NOW

Get started with your course today!

Online Course

$899

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Four ways How to Grow Your Brand helps you stand out

  1. Reignite your vision with a clear brand identity. Aligning your brand with daily operations ensures customers experience exactly what you intend.

  2. We’ve helped consumer goods, service businesses, and healthcare brands bridge the gap between vision and execution—now, we’re sharing the playbook.

  3. Get the strategy to stand out, reinforce your identity at every stage, and fuel growth with brand consistency—boosting revenue by up to 25%. Don’t leave money on the table.

  4. Craft a bold, influential, and consistent messaging strategy to set your brand apart.

Have questions?

Send us your name and email and we will get back to you swiftly to help you gain clarity and get back in the game.