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Build Your Brand Playbook for Scalable Growth

A 5-module brand strategy system for founders who want to scale without losing their brand's soul.

 

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An online course designed for startup founders and entrepreneurs.

You started with a clear vision...

A mission, a message, a dream to build something that matters.

But as your business grows, that clarity gets harder to protect.
Your team is moving fast, your customers are multiplying, and your brand’s identity starts to drift from your original vision.

What you’re feeling isn’t failure, it’s misalignment.
The vision in your head and the execution in your business aren’t running the same play.

That’s not a lack of vision, it’s a lack of structure.

How to Grow Your Brand helps founders close the gap between vision and structure.

 

You’ll learn to connect your brand strategy to your operations, so every touchpoint — from your marketing to your customer experience — runs in sync. 

Because in business, just like in sports, you can’t win without a playbook.

 

See the Benefits

Scaling shouldn't come at the cost of brand identity

Growth isn’t just about reaching more people — it’s about doing it with consistency and impact.
How to Grow Your Brand applies time-tested principles to help you scale with alignment.

 

Inside How to Grow Your Brand

Build the systems that turn your brand vision into business growth.


How to Grow Your Brand is a 5-module course that helps founders move from vision to execution.


It’s built on the same frameworks Alfred Wynn uses to help global brands and startups alike scale with clarity and consistency.

Explore the modules below!

This masterclass-style course is entirely self-paced.


Each video module walks you through a specific phase of building your brand playbook, with guided exercises to complete in your downloadable workbook.

By the end, you’ll have a fully developed playbook — a scalable system for aligning your brand’s identity, strategy, and operations so your business grows with clarity and consistency.

Start Your Playbook

A Proven Brand Strategy System Built for Growth-Stage Ambitions

This system is built on the same strategic process used by major consultancies that support growth-stage companies. It delivers a clear and practical framework founders can use at a fraction of a $15,000 consulting engagement.

MEET YOUR COACH

I'm Jordan Johnson

I’m a brand and operations leader with more than a decade of experience helping companies—from global corporations to early-stage startups—scale without losing what makes them distinct.

One challenge I’ve seen time and time again: as brands grow, they drift from their identity.

I’ve led brand strategy, operations, and creative execution for brands like AT&T, Frito-Lay, State Farm, and NCR, driving measurable growth and operational efficiency.

I created How to Grow Your Brand to give founders the tools to scale with clarity and confidence — so their growth strengthens their brand instead of diluting it.

PLAY TO WIN

Discover the Difference

The How to Grow Your Brand Difference: Why Founders Choose This Playbook 

  1. Brand Clarity That Drives Belief Reignite your conviction with a clarified identity and vision. When your brand and operations move in sync, every customer experiences the story you intended to tell.

  2. Strategy Built for Execution The same frameworks used by brands across consumer goods, services, and healthcare — now built for founders. Bridge the gap between vision and execution with a proven, repeatable system.

  3. Consistency That Fuels Revenue Brand consistency can increase revenue by up to 25%. Learn to operationalize it so your growth compounds instead of fragments.

  4. Messaging That Moves People Craft a messaging framework that’s potent, repeatable, and aligned — turning customers into lifelong fans.

Original Price:

$899

Save $200 at checkout with Black Friday Pricing

Black Friday Pricing: $699

Start Your Playbook

Original Payment Plan Price:

$998

Save $200 at checkout with Black Friday Pricing

2 monthly payments of $399

Start Your Playbook

Have questions?

Send us your name and email and we will get back to you swiftly to help you gain clarity and get back in the game.